About Us

About Enterprise
Challenge Pakistan

The Enterprise Challenge Pakistan (ECP), an initiative of Prince’s Trust International in partnership with SEED Ventures, is a national competition to inspire and instill entrepreneurial and business acumen amongst young students between the ages of 14 and 18 years. Through a business simulation game, one-on-one mentorship, coaching and peer support networks, the challenge is designed to give students a better understanding of business models for greater impact and success.


Over the past 5 years, Enterprise Challenge Pakistan has engaged

100 +

young people


ethnic groups

1 +


1 +




1 +

cities in pakistan

"It is my dream to be able to make women economically independent, so that they can make their own decisions."

About our partners

Prince’s Trust International was founded in 2015 by His Royal Highness The Prince of Wales to tackle the global crisis of youth unemployment, building on over four decades of experience in the UK. Its mission is to empower young people to learn, work and thrive by providing opportunities to develop the skills and confidence to succeed. Their model ensures that we are able to tailor our programmes to local needs, identifying gaps in ongoing provision. Prince’s Trust International works in 13 countries across Africa, Asia, the Caribbean, Europe and the Middle East delivering a variety of youth programmes in the fields of education, employability, entrepreneurship, and personal development. Prince’s Trust International is committed to amplifying the voices of young people on the global stage and putting their needs at the very heart of the design and delivery of their work.

“HRH The Prince of Wales's vision is that young people must be empowered to build their own futures. This has never been more true as we emerge from the worst of the pandemic.

Enterprise Challenge Pakistan instils the entrepreneurial spirit in young people encouraging them to develop business ideas and gain life skills like teamwork, self-confidence and problem-solving. We hope this year’s finalists will become the employers of tomorrow.”

Will Straw CEO, Prince’s Trust International

Social, Entrepreneurship and Equity Development – SEED is an ecosystem development and an impact investment organization. The organization has over a decade of experience in ESG, policy advocacy, enterprise development, fund management, impact investment, and building the right culture and market for the growth of entrepreneurship and social entrepreneurship in Pakistan.

“Over the last 5 years, Prince’s Trust International and SEED have transformed young people’s mindsets from job seekers to job creators through Enterprise Challenge Pakistan. It brings me great joy to witness the brilliant impact-driven ideas that these young people developed”.

Shaista Ayesha CEO, SEED

Our Curriculum

Over the course of the programme, students:

Under go one – to – one mentorship with a business industry expert

Play an exciting business simulation game

Watch online educational videos specifically developed for ECP participants

Learn to develop and pitch enterprise ideas

The following soft skills are developed within students through this programme:


Problem Solving

Decision Making

Creative Thinking


Effective Communication

Watch our curriculum below: