The Enterprise Challenge Pakistan (ECP), an initiative of Prince’s Trust International, is a national competition to inspire and instil entrepreneurial and business acumen amongst young students between the ages of 13 and 16 years. Through a business simulation game, one-on-one mentorship, coaching and peer support networks, the challenge is designed to give students a better understanding of business models for greater impact and success. Over the last 3 years has expanded the program to 30 cities across Pakistan, engaging over 20,000 students and 100 schools.
Aim and Objectives:
The program aims to provide direct contribution to the development of the entrepreneurial ecosystem in Pakistan by creating an all-inclusive platform for youth from varying socioeconomic backgrounds. The challenge is conceived as a tool to introduce entrepreneurship as a viable career choice, providing students with a basic understanding of business management and team-based collaboration, combined with an overarching focus on high levels of social impact. Specifically designed for in-class use by teenagers, the Challenge uses a virtual game to introduce students to realistic business scenarios, where they develop and market a new product; providing a challenging and interactive opportunity for students whilst demonstrating how key business issues such as finance, sales, marketing and production are affected by each other. Delivered flexibly by business mentors recruited and trained to volunteer in schools, it enables student teams to learn about core business concepts through engaging content and activities, including the creation and pitching of sustainable business ideas.