The programme starts with the the project team conducting orientation sessions at all the partner schools, to introduce students to the Challenge and encourage them to participate. Following an initial evaluation, up to 15 students from each school are selected to partake.
Over the course of 4 to 6 weeks, participants go through six hours of one-one-one and group mentoring, in which they learn about the factors which contribute to successfully running an enterprise, along with ethical business practices, aided by a virtual simulation game. The students are mentored by trained volunteers who are industry experts, entrepreneurs and leading professionals.
Participating students apply their learnings to generate maximum profits in the simulation game. The students first compete with one another intra-school, with the highest scoring team proceeding to the next round. Following which, the highest scoring teams from all regional schools compete to secure a place in the National Finals.
One team from each region qualifies for the National Finals, at which stage each team must present a new, innovative business idea with social impact to a panel of judges from the corporate, public and academic sectors. The winning team receives a seed grant to kick start their entrepreneurial venture.